Bossini is well known for its comfortable casual wear that is colourful, energetic and trendy. The clothing is easy to mix and match and there is a full range of value-for-money casual wear apparel – ladies, men, youth and kids.
The green theme signifies nature and represents growth and energy. The green branding is especially evident on the logo and the boutiques colour scheme – creating a vibrant and energetic shopping environment.
The brand was established in year 1987 with its first ever retail outlet in Hong Kong, and was listed on the stock exchange of Hong Kong Limited in 1993. In Malaysia, Bossini’s first retail outlet was launched in 2005.
Over the years, Bossini has rapidly established extensive international operating platform and distribution network in about 30 countries and regions worldwide, with its core markets in Hong Kong, Mainland China, Taiwan, Singapore and Malaysia.